Top 5 Social Apps Performance in Angola Q4 2022

During the fourth quarter of 2022, the top social apps in Angola experienced varied performance metrics across downloads, revenue, and active users. Here’s a closer look at the trends observed from the unified platform data.

TikTok Lite - Save Data saw a consistent number of weekly downloads, maintaining figures around 40K to 50K, peaking at 49.8K in mid-October. The app also exhibited stable weekly revenue, with a notable peak of approximately $894 in the week of October 17. Active user numbers were robust, starting at 464K in late September and gradually climbing to 535K by the end of December.

Facebook Lite had a steady download rate, generally ranging between 21K and 31K per week, with a notable spike to 30.7K in mid-December. Weekly revenue remained relatively low but steady, averaging around $20 to $37. Active users remained strong, hovering around 4.35M to 4.52M throughout the quarter.

Instagram showed a consistent download trend with figures between 14K and 18K per week, peaking at 18.3K in early December. Revenue fluctuated slightly, with the highest being $35 in late October. The active user base remained stable, starting at 568K in late September and concluding the quarter at 586K.

Likee - Short Video Community experienced modest download numbers, generally between 3K and 5K weekly. Active users showed a slight increase from 62K in late September to 66K in early November, before slightly declining to 58K by the end of December.

TikTok Now, a newer entrant, had lower download numbers compared to other apps, with a peak of 7K in late September and a significant drop to 538 by the end of December. Active users followed a similar trend, starting at 9.3K and peaking at 12.6K in mid-December, before declining to 9.6K by the end of the quarter.

These insights are based on data from Sensor Tower. For more detailed analytics and insights, visit Sensor Tower.